Please provide a brief overview of your company, including its history, mission, and target audience.
What products or services does your company offer?
What marketing strategies or channels have you utilized in the past to promote your business?
How would you evaluate the success of your previous marketing efforts?
Are there any specific marketing campaigns or initiatives that have been particularly successful or unsuccessful? If so, please elaborate.
What are your primary goals for digital marketing? (e.g., increasing brand awareness, generating leads, driving online sales, improving customer engagement)
Do you have any specific key performance indicators (KPIs) or metrics you would like to track to measure the success of our digital marketing efforts?
Are there any time-bound milestones or targets you would like to achieve in the short term or long term?
Who is your ideal customer or target audience? Please provide demographic information (age, gender, location, income level, etc.) and any relevant psychographic details.
Do you have any existing customer personas or profiles that we should be aware of?
Who are your main competitors in the industry?
What differentiates your company from your competitors?
Are there any specific marketing strategies or tactics employed by your competitors that you find interesting or would like to explore?
How would you describe your brand's personality and tone of voice?
Do you have any existing brand guidelines or style guides that we should adhere to?
Are there any key messages or unique selling propositions that you would like us to focus on in our marketing efforts?
Which digital platforms or channels does your company currently utilize? (e.g., website, social media, email marketing, search engine marketing)
Do you have access to relevant analytics and data for these platforms?
Are there any specific platforms or channels you would like us to focus on or explore further?
What is your allocated budget for digital marketing?
Do you have any specific timeline or deadline in mind for achieving your marketing goals?
Do you have an in-house marketing team or any dedicated personnel responsible for marketing?
What level of involvement and collaboration do you expect from our agency?
Is there any additional information, challenges, or opportunities that you would like to share with us to better understand your business and goals?
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